A heaven on Earth, an Eden, a garden. This is Tierra Jiasú.
Because everything good happens in a garden. Our happy memories, our dreams, our desires; all are bound to gardens. Among trees, flowers, animals, the sun and the wind, we understand the world, but also, we understand ourselves.
In Tierra Jiasú, we feel alive, at peace. There is no chaos, nor danger. This garden has the power to bring us into the light and be one of the solutions to the climate crisis. How? Through mindful, intimate, and personal experiences -based on the permaculture principles- where one could care for the environment, care for all the natural resources, care for the spiritual being.
The start point is the logo. Our creative team designed a majestic one; with a classical bookish style, almost biblical. Then, made a group of icons. As a permaculture garden, Tierra Jiasú moves inside a cycle, a flower with seven principles, hence our seven icons. Each one has a natural look: so free, so wild.
The color palette is an homage to nature. The colors we see, we feel, we listen when we're outdoors… The tones we find in a landscape, in a lake, in the trees, in the animals. We built an emotional territory that reflects freedom, awareness and empathy.
In regards to verbal identity, our editorial team have created a tone of voice that unites literature, poetry and science, where metaphors, quotes and data leave a mark in every word.
“When the world wearies and society fails… there is always the garden”.
Mexico city, Mexico
Branding I 2022
SATSociedad Artística del Tecnológico
Hagamos MemoriaHagamos Memoria
The Local WayThe Local Way
Brain CenterBrain Center
Tec Review ResilienceTec Review Resilience
Tec Review Albert EinsteinTec Review Albert Einstein
Mica schoolMica school
No Te RajesNo Te Rajes
Tec SoundTec Sound
Tec ReviewTec Review
Happy StepsHappy Steps
Interior designInterior design
Castelazo & García CardenasCastelazo & García Cardenas
Red BullRed Bull
Julio de RegilJulio de Regil
Nomade TulumNomade Tulum
Candy LabCandy Lab
THIS IS NOT THE END, JUST THE BEGINNING OF A GREAT PROJECT
Phone: +52 (55) 5455 0568 - (55) 6174 7496
© FRANCA 2017 I INDEPENDENT DESIGN STUDIO.
MEXICO CITY, MEXICO