Tierra Jiasú

A heaven on Earth, an Eden, a garden. This is Tierra Jiasú.

Because everything good happens in a garden. Our happy memories, our dreams, our desires; all are bound to gardens. Among trees, flowers, animals, the sun and the wind, we understand the world, but also, we understand ourselves.

In Tierra Jiasú, we feel alive, at peace. There is no chaos, nor danger. This garden has the power to bring us into the light and be one of the solutions to the climate crisis. How? Through mindful, intimate, and personal experiences -based on the permaculture principles- where one could care for the environment, care for all the natural resources, care for the spiritual being.

The start point is the logo. Our creative team designed a majestic one; with a classical bookish style, almost biblical. Then, made a group of icons. As a permaculture garden, Tierra Jiasú moves inside a cycle, a flower with seven principles, hence our seven icons. Each one has a natural look: so free, so wild.

The color palette is an homage to nature. The colors we see, we feel, we listen when we're outdoors… The tones we find in a landscape, in a lake, in the trees, in the animals. We built an emotional territory that reflects freedom, awareness and empathy.

In regards to verbal identity, our editorial team have created a tone of voice that unites literature, poetry and science, where metaphors, quotes and data leave a mark in every word.

“When the world wearies and society fails… there is always the garden”.

Mexico city, Mexico

Branding I 2022