TierrJiasú

 

A heaven on Earth, an Eden, a garden. This is Tierra Jiasú. 

Because everything good happens in a garden. Our happy memories, our dreams, our desires; all are bound to gardens. Among trees, flowers, animals, the sun and the wind, we understand the world, but also, we understand ourselves.

In Tierra Jiasú, we feel alive, at peace. There is no chaos, nor danger. This garden has the power to bring us into the light and be one of the solutions to the climate crisis. How? Through mindful, intimate, and personal experiences -based on the permaculture principles- where one could care for the environment, care for all the natural resources, care for the spiritual being.

The start point is the logo. Our creative team designed a majestic one; with a classical bookish style, almost biblical. Then, made a group of icons. As a permaculture garden, Tierra Jiasú moves inside a cycle, a flower with seven principles, hence our seven icons. Each one has a natural look: so free, so wild. 

The color palette is an homage to nature. The colors we see, we feel, we listen when we're outdoors… The tones we find in a landscape, in a lake, in the trees, in the animals. We built an emotional territory that reflects freedom, awareness and empathy.

In regards to verbal identity, our editorial team have created a tone of voice that unites literature, poetry and science, where metaphors, quotes and data leave a mark in every word. 

“When the world wearies and society fails… there is always the garden”.

Mexico city, Mexico

Branding I 2022

Tierrajiasu24-1
Tierrajiasu03-1
Tierrajiasu02
Tierrajiasu04-1-1
Tierrajiasu18-1
Tierrajiasu15
Tierrajiasu16
Tierrajiasu17
Tierrajiasu24-1
Tierrajiasu13
Tierrajiasu12
Tierrajiasu11
Tierrajiasu14
Tierrajiasu10
Tierrajiasu19
Tierrajiasu20
Tierrajiasu21
Tierrajiasu22

Selected Works

TierraJiasuTierra Jiasú

GreenElephantGreenElephant

KuukumKuukum

KuukumKuukum

EspeletiaEspeletia

The Local WayThe Local Way

Brain CenterBrain Center

Tec Review ResilienceTec Review Resilience

Tec Review Albert EinsteinTec Review Albert Einstein

Sr.MandelaSr.Mandela

SneakertopiaSneakertopia

Mica schoolMica school

No Te RajesNo Te Rajes

Tec SoundTec Sound

MiluuMiluu

FibrablackFibrablack

BecricketsBecrickets

Tec ReviewTec Review

Happy StepsHappy Steps

HaochiHaochi

Interior designInterior design

Castelazo & García CardenasCastelazo & García Cardenas

Red BullRed Bull

Julio de RegilJulio de Regil

ÁgoraÁgora

TomaterosTec ReviewTomateros

CuralTec Review

EntiboTec ReviewEntibo

Nomade TulumNomade Tulum

Candy LabCandy Lab

THIS IS NOT THE END, JUST THE BEGINNING OF A GREAT PROJECT

Phone: +52 (55) 5455 0568  -  (55) 6174 7496

Email: hola@franca-st.com

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© FRANCA 2017  I  INDEPENDENT DESIGN STUDIO.

MEXICO CITY, MEXICO

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