Espeletia café

 

With Colombia in its soul and Paris in its spirit, this artisan coffee tastes to magic realism, family ties, traditions, dreams, roots, and nature. Our work begins by portraying its story on the logo. We chose an abstraction of the Espeletia plant, which is native to Colombian mountains and moors. The lines represent the plant's strength and its long flowers blossoming. The typography is peculiarly elegant and graceful with some bold touches, complementing that strength. The next step was to tell the journey of the founders -a Colombian couple living in Paris- who travel to a mystical mountain in the middle of Sierra Nevada de Santa Marta, Colombia, looking for coffee beans as golden treasures.

As you can see on the packaging, different elements come together: The Espeletia flower flourishing between mountains and moors; a magical and ancestral landscape where a Mamo -a spiritual guide who keeps the secrets of nature- reveals the path into a golden place, where one can find coffee beans as a part of a legacy. Preserving the honor, the founders take that little treasures to Colombia, to Paris. Everywhere. Finally, the color scheme is a tribute to the Colombian flag: yellow, blue and red but with a twist: the power of Earth, the mountains, the agriculture. The tones of a land.
 

  France, Paris

Branding I 2020

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Selected Works

KuukumKuukum

KuukumKuukum

EspeletiaEspeletia

The Local WayThe Local Way

Brain CenterBrain Center

Tec Review ResilienceTec Review Resilience

Tec Review Albert EinsteinTec Review Albert Einstein

Sr.MandelaSr.Mandela

SneakertopiaSneakertopia

Mica schoolMica school

No Te RajesNo Te Rajes

Tec SoundTec Sound

MiluuMiluu

FibrablackFibrablack

BecricketsBecrickets

Tec ReviewTec Review

Happy StepsHappy Steps

HaochiHaochi

Interior designInterior design

Castelazo & García CardenasCastelazo & García Cardenas

Red BullRed Bull

Julio de RegilJulio de Regil

ÁgoraÁgora

TomaterosTec ReviewTomateros

CuralTec Review

EntiboTec ReviewEntibo

Nomade TulumNomade Tulum

Candy LabCandy Lab

THIS IS NOT THE END, JUST THE BEGINNING OF A GREAT PROJECT

Phone: +52 (55) 5455 0568  -  (55) 6174 7496

Email: hola@franca-st.com

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© FRANCA 2017  I  INDEPENDENT DESIGN STUDIO.

MEXICO CITY, MEXICO

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