Sneakertopia

 

Sneakertopia is the biggest urban festival in Latinoamérica created by sneakerheads for sneakerheads. This groundbreaking event brings together sneakers, pop culture, music, art, sports, and technology in one place. So, our strategy was to create a logo that will follow that explosion of creativity. We work with elements of the 80s and 90s to make an emotional connection between those golden decades with the new vibes of today.

The double typography is a statement itself. The top is about the sneakers: the materials, the textures, and the innovation that surround this high-value collectible object. And, we add some urban winks too: the basketball, the skateboarding, the hip hop and the rap, the graffiti, the street style. The bottom section is a reference to the graffiti universe and the way both parts come together. The colors are retro, but at the same time, imply a future-forward vision.

Looking for the weird, that one of a kind factor, the graphic design is a limited edition. All in all is the classic versus the new, and the rare too.

Mexico city, Mexico

Branding I 2019

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Selected Works

Comer bien y bonitoComer bien y bonito

EspeletiaEspeletia

The Local WayThe Local Way

Brain CenterBrain Center

Tec Review ResilienceTec Review Resilience

Tec Review Albert EinsteinTec Review Albert Einstein

Sr.MandelaSr.Mandela

SneakertopiaSneakertopia

Mica schoolMica school

No Te RajesNo Te Rajes

Tec SoundTec Sound

MiluuMiluu

FibrablackFibrablack

BecricketsBecrickets

Tec ReviewTec Review

Happy StepsHappy Steps

HaochiHaochi

Interior designInterior design

Castelazo & García CardenasCastelazo & García Cardenas

Red BullRed Bull

Julio de RegilJulio de Regil

ÁgoraÁgora

TomaterosTec ReviewTomateros

CuralTec Review

EntiboTec ReviewEntibo

Nomade TulumNomade Tulum

Candy LabCandy Lab

THIS IS NOT THE END, JUST THE BEGINNING OF A GREAT PROJECT

Phone: +52 (55) 5455 0568  -  (55) 6174 7496

Email: hola@franca-st.com

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© FRANCA 2017  I  INDEPENDENT DESIGN STUDIO.

MEXICO CITY, MEXICO

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