Sneakertopia is the biggest urban festival in Latinoamérica created by sneakerheads for sneakerheads. This groundbreaking event brings together sneakers, pop culture, music, art, sports, and technology in one place. So, our strategy was to create a logo that will follow that explosion of creativity. We work with elements of the 80s and 90s to make an emotional connection between those golden decades with the new vibes of today.
The double typography is a statement itself. The top is about the sneakers: the materials, the textures, and the innovation that surround this high-value collectible object. And, we add some urban winks too: the basketball, the skateboarding, the hip hop and the rap, the graffiti, the street style. The bottom section is a reference to the graffiti universe and the way both parts come together. The colors are retro, but at the same time, imply a future-forward vision.
Looking for the weird, that one of a kind factor, the graphic design is a limited edition. All in all is the classic versus the new, and the rare too.
Mexico city, Mexico
Branding I 2019
The Local WayThe Local Way
Brain CenterBrain Center
Tec Review ResilienceTec Review Resilience
Tec Review Albert EinsteinTec Review Albert Einstein
Mica schoolMica school
No Te RajesNo Te Rajes
Tec SoundTec Sound
Tec ReviewTec Review
Happy StepsHappy Steps
Interior designInterior design
Castelazo & García CardenasCastelazo & García Cardenas
Red BullRed Bull
Julio de RegilJulio de Regil
Nomade TulumNomade Tulum
Candy LabCandy Lab
THIS IS NOT THE END, JUST THE BEGINNING OF A GREAT PROJECT
Phone: +52 (55) 5455 0568 - (55) 6174 7496
© FRANCA 2017 I INDEPENDENT DESIGN STUDIO.
MEXICO CITY, MEXICO