Remember for never repeat is the motto and soul of this project: Hagamos memoria. 

It's not another craft beer. La Bru is one that has bottled the magic and history of Mexico. Created in the heart of Morelia, in Michoacán state, its mission is to safeguard our cultural heritage, connect with our roots, and discover the magic of Mexico. 

For this project, our job was to transform that magic into a branding that tells the story of our country: our legacy and heritage. So, we took our language, gastronomy, architecture, art expressions and techniques, and, of course, our beloved Pueblos Mágicos, and created a signature brand that reveals to the world stories filled with magic.

Now, the next question was: where do we put all these stories? On the label and on the can! So, when someone takes the bottle in their hands, they’ll be able to discover many stories about Mexican regions, for example: Cantera, a pueblito located in Michoacán where most of the buildings have been built with a pink stone called cantera. Or El Vizcaíno, a whale sanctuary in Baja California, or the Prehistoric caves of Yagul and Mitla in the central valley of Oaxaca.

Thousands of stories, one beer at the time.

Mexico city, Mexico

Branding I 2023

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Selected Works

SemillaJiasuSemilla Jiasú

drtodrdrtodr

La BruHagamos Memoria

SATSociedad Artística del Tecnológico

Hagamos MemoriaHagamos Memoria

GalacticalGalactical

TierraJiasuTierra Jiasú

GreenElephantGreenElephant

KuukumKuukum

KuukumKuukum

EspeletiaEspeletia

The Local WayThe Local Way

Brain CenterBrain Center

Tec Review ResilienceTec Review Resilience

Tec Review Albert EinsteinTec Review Albert Einstein

Sr.MandelaSr.Mandela

SneakertopiaSneakertopia

Mica schoolMica school

No Te RajesNo Te Rajes

Tec SoundTec Sound

MiluuMiluu

FibrablackFibrablack

BecricketsBecrickets

Tec ReviewTec Review

Happy StepsHappy Steps

HaochiHaochi

Interior designInterior design

Castelazo & García CardenasCastelazo & García Cardenas

Red BullRed Bull

Julio de RegilJulio de Regil

ÁgoraÁgora

TomaterosTec ReviewTomateros

CuralTec Review

EntiboTec ReviewEntibo

Nomade TulumNomade Tulum

Candy LabCandy Lab

THIS IS NOT THE END, JUST THE BEGINNING OF A GREAT PROJECT

Phone: +52 (55) 5455 0568  -  (55) 6174 7496

Email: hola@franca-st.com

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© FRANCA 2017  I  INDEPENDENT DESIGN STUDIO.

MEXICO CITY, MEXICO

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