The Local Way

 

 

Rebranding for The Local Way. This Mexican company offers more than curated apartments. They offer a travel experience, a new kind of staycation in Mexico City. And, after four years on the market, they needed a new beginning.

So we start from zero to develop a warmer design; more familiar, more approachable. With more heart and spirit than an average furnished rental. A new brand identity that reflects a connection between a city, a home, and a travel experience. 

We work with one idea in mind: feel at home with all senses, in every sense. And you can feel it since the logo: a dynamic composition of two kinds of fonts. That “the” is an endless handwritten line that travels creating not only figures but feelings and experiences. 

This rebranding also features a symbolic color palette. Our design team went for a wide range of colors, and the reason is simple: because Mexico City is colorful, filled with tones related to the earth, to the handmade, to the artisan and the crafts. This palette feels like Mexico; like wood, like the textiles, like the food and the streets...

Mexico city, Mexico

Illustration I 2020

web_franca
00-portada
tlw_logos-1
02-iconos
Mockups Design
04-Bag
Mockups Design
06-TheLocalTips
07-LocalGuide
08_web1
08_web2
08_web3
09_cierre

Selected Works

KuukumKuukum

KuukumKuukum

EspeletiaEspeletia

The Local WayThe Local Way

Brain CenterBrain Center

Tec Review ResilienceTec Review Resilience

Tec Review Albert EinsteinTec Review Albert Einstein

Sr.MandelaSr.Mandela

SneakertopiaSneakertopia

Mica schoolMica school

No Te RajesNo Te Rajes

Tec SoundTec Sound

MiluuMiluu

FibrablackFibrablack

BecricketsBecrickets

Tec ReviewTec Review

Happy StepsHappy Steps

HaochiHaochi

Interior designInterior design

Castelazo & García CardenasCastelazo & García Cardenas

Red BullRed Bull

Julio de RegilJulio de Regil

ÁgoraÁgora

TomaterosTec ReviewTomateros

CuralTec Review

EntiboTec ReviewEntibo

Nomade TulumNomade Tulum

Candy LabCandy Lab

THIS IS NOT THE END, JUST THE BEGINNING OF A GREAT PROJECT

Phone: +52 (55) 5455 0568  -  (55) 6174 7496

Email: hola@franca-st.com

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© FRANCA 2017  I  INDEPENDENT DESIGN STUDIO.

MEXICO CITY, MEXICO

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