The Local Way
Rebranding for The Local Way. This Mexican company offers more than curated apartments. They offer a travel experience, a new kind of staycation in Mexico City. And, after four years on the market, they needed a new beginning.
So we start from zero to develop a warmer design; more familiar, more approachable. With more heart and spirit than an average furnished rental. A new brand identity that reflects a connection between a city, a home, and a travel experience.
We work with one idea in mind: feel at home with all senses, in every sense. And you can feel it since the logo: a dynamic composition of two kinds of fonts. That “the” is an endless handwritten line that travels creating not only figures but feelings and experiences.
This rebranding also features a symbolic color palette. Our design team went for a wide range of colors, and the reason is simple: because Mexico City is colorful, filled with tones related to the earth, to the handmade, to the artisan and the crafts. This palette feels like Mexico; like wood, like the textiles, like the food and the streets...
Mexico city, Mexico
Illustration I 2020
Comer bien y bonitoComer bien y bonito
The Local WayThe Local Way
Brain CenterBrain Center
Tec Review ResilienceTec Review Resilience
Tec Review Albert EinsteinTec Review Albert Einstein
Mica schoolMica school
No Te RajesNo Te Rajes
Tec SoundTec Sound
Tec ReviewTec Review
Happy StepsHappy Steps
Interior designInterior design
Castelazo & García CardenasCastelazo & García Cardenas
Red BullRed Bull
Julio de RegilJulio de Regil
Nomade TulumNomade Tulum
Candy LabCandy Lab