Kuuk’Um, where the beautiful things are. This concept store, located in the Condesa neighborhood in Mexico City, is a vintage-inspired shop with a profound love for the local. From interior design items, jewelry and garments, to artworks from local artists and designers. Here, everything is made in Mexico.
The branding is inspired by those products; by their shapes, figures and textures. Starting with the logo: a letter K turning into a plume since in Mayan language the word Kuuk’Um means feather.
Camel, tangerine, garden green, and soft pink are the colors for the palette. And it is a nod to handmade art; the way many artisans use the materials from scratch to tell stories and create beautiful objects.
Mexico city, Mexico
Branding I 2021
SATSociedad Artística del Tecnológico
Hagamos MemoriaHagamos Memoria
The Local WayThe Local Way
Brain CenterBrain Center
Tec Review ResilienceTec Review Resilience
Tec Review Albert EinsteinTec Review Albert Einstein
Mica schoolMica school
No Te RajesNo Te Rajes
Tec SoundTec Sound
Tec ReviewTec Review
Happy StepsHappy Steps
Interior designInterior design
Castelazo & García CardenasCastelazo & García Cardenas
Red BullRed Bull
Julio de RegilJulio de Regil
Nomade TulumNomade Tulum
Candy LabCandy Lab
THIS IS NOT THE END, JUST THE BEGINNING OF A GREAT PROJECT
Phone: +52 (55) 5455 0568 - (55) 6174 7496
© FRANCA 2017 I INDEPENDENT DESIGN STUDIO.
MEXICO CITY, MEXICO