Flexi Country

A brand for those who walk with purpose.

Flexi Country is Flexi’s outdoor line. Built for those who move through the countryside, the city, or the mountains—on foot, with intention. It offers durable, comfortable footwear designed with sustainability in mind. A brand made for life outside, and for those who choose to tread lightly.

What we did: At Franca, we led a full rebranding process. Flexi Country had gone through two previous logos, each tied to different stages of its evolution. But the brand lacked a unified identity. We developed a new visual system that draws from that lineage and brings it into focus.

The new logo combines sleek, bold typography with a fluid, dynamic form, evoking the sense of movement and freedom that the brand embodies. Its clean lines and balanced structure give it a modern, yet approachable feel, while the subtle curvature hints at adaptability and resilience.

It is a logo that says: I’m ready to take on any terrain.

We defined a color palette based on natural references: orange, green, blue, and black elements that evoke earth, foliage, sky, and energy.

The result is a brand that feels clear and contemporary, ready to move across any terrain.

Mexico city, Mexico

Branding I 2025