Mica is a school where kids learn differently: in an empathic, curious, healthy, kindness way. Based in Wynwood art district, in Miami, Florida, the school founders asked us to create a visual and verbal identity that reflected their unique essence. The logo is built by four pieces inspired by the name of the school and its axes: mindfulness, well-being, knowledge, and personalized education. Together, they turn into a new language that connects with its philosophy, values, methodology, and daily work: Take a pause. Breath. Think. Create.
Letter and icon fusion into one: The m inside a circle invites to take a pause and stay focus now. The letter i joins a windmill to represent the action of breath. Knowledge and education are on letters c and a, along with two icons that imply the process of thinking and creation. This new language goes beyond the logo. It's now an entire iconography. Symbols that play, dialogue, and form a bond with everyone. This is how mica speaks.
Branding I 2020
SATSociedad Artística del Tecnológico
Hagamos MemoriaHagamos Memoria
The Local WayThe Local Way
Brain CenterBrain Center
Tec Review ResilienceTec Review Resilience
Tec Review Albert EinsteinTec Review Albert Einstein
Mica schoolMica school
No Te RajesNo Te Rajes
Tec SoundTec Sound
Tec ReviewTec Review
Happy StepsHappy Steps
Interior designInterior design
Castelazo & García CardenasCastelazo & García Cardenas
Red BullRed Bull
Julio de RegilJulio de Regil
Nomade TulumNomade Tulum
Candy LabCandy Lab
THIS IS NOT THE END, JUST THE BEGINNING OF A GREAT PROJECT
Phone: +52 (55) 5455 0568 - (55) 6174 7496
© FRANCA 2017 I INDEPENDENT DESIGN STUDIO.
MEXICO CITY, MEXICO