Mica school

 

Mica is a school where kids learn differently: in an empathic, curious, healthy, kindness way. Based in Wynwood art district, in Miami, Florida, the school founders asked us to create a visual and verbal identity that reflected their unique essence. The logo is built by four pieces inspired by the name of the school and its axes: mindfulness, well-being, knowledge, and personalized education. Together, they turn into a new language that connects with its philosophy, values, methodology, and daily work: Take a pause. Breath. Think. Create.

Letter and icon fusion into one: The m inside a circle invites to take a pause and stay focus now. The letter i joins a windmill to represent the action of breath. Knowledge and education are on letters c and a, along with two icons that imply the process of thinking and creation. This new language goes beyond the logo. It's now an entire iconography. Symbols that play, dialogue, and form a bond with everyone. This is how mica speaks.
 

United States

Branding I 2020

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Selected Works

Comer bien y bonitoComer bien y bonito

EspeletiaEspeletia

The Local WayThe Local Way

Brain CenterBrain Center

Tec Review ResilienceTec Review Resilience

Tec Review Albert EinsteinTec Review Albert Einstein

Sr.MandelaSr.Mandela

SneakertopiaSneakertopia

Mica schoolMica school

No Te RajesNo Te Rajes

Tec SoundTec Sound

MiluuMiluu

FibrablackFibrablack

BecricketsBecrickets

Tec ReviewTec Review

Happy StepsHappy Steps

HaochiHaochi

Interior designInterior design

Castelazo & García CardenasCastelazo & García Cardenas

Red BullRed Bull

Julio de RegilJulio de Regil

ÁgoraÁgora

TomaterosTec ReviewTomateros

CuralTec Review

EntiboTec ReviewEntibo

Nomade TulumNomade Tulum

Candy LabCandy Lab

THIS IS NOT THE END, JUST THE BEGINNING OF A GREAT PROJECT

Phone: +52 (55) 5455 0568  -  (55) 6174 7496

Email: hola@franca-st.com

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MEXICO CITY, MEXICO

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