Remember for never repeat is the motto and soul of this project: Hagamos memoria. 

We worked with the information provided by the government of Colombia to create a data-driven interactive map about thousands of victims resulting from Colombia’s armed conflict. The power of collective memory has been the central element in developing this project. 

Names, dates, images, texts and sounds of every region in Colombia where the violence changed the lives of communities and families are now on display in a way we can keep the memory alive, recognize the pain, condemn the actions, and provide reassurance that such violence will not be repeated in the future.

Our team created a symbol strong enough to depict this historical memory: a tree. This iconography represents, in the broadest sense, life. Also, it speaks about immortality.They draw the lines of each tree with a fragile stroke, but at the same time, it’s an unbreakable one.

It’s a tree of life, a tree of memory. 

We included a subtle element, a component of value: the leaves. The more leaves a tree has, the more victimizing events happen in that land. So, therefore, we need more historical memory there.

It’s time to remember.

Mexico city, Mexico

Branding I 2023

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Selected Works

SemillaJiasuSemilla Jiasú

drtodrdrtodr

La BruHagamos Memoria

SATSociedad Artística del Tecnológico

Hagamos MemoriaHagamos Memoria

GalacticalGalactical

TierraJiasuTierra Jiasú

GreenElephantGreenElephant

KuukumKuukum

KuukumKuukum

EspeletiaEspeletia

The Local WayThe Local Way

Brain CenterBrain Center

Tec Review ResilienceTec Review Resilience

Tec Review Albert EinsteinTec Review Albert Einstein

Sr.MandelaSr.Mandela

SneakertopiaSneakertopia

Mica schoolMica school

No Te RajesNo Te Rajes

Tec SoundTec Sound

MiluuMiluu

FibrablackFibrablack

BecricketsBecrickets

Tec ReviewTec Review

Happy StepsHappy Steps

HaochiHaochi

Interior designInterior design

Castelazo & García CardenasCastelazo & García Cardenas

Red BullRed Bull

Julio de RegilJulio de Regil

ÁgoraÁgora

TomaterosTec ReviewTomateros

CuralTec Review

EntiboTec ReviewEntibo

Nomade TulumNomade Tulum

Candy LabCandy Lab

THIS IS NOT THE END, JUST THE BEGINNING OF A GREAT PROJECT

Phone: +52 (55) 5455 0568  -  (55) 6174 7496

Email: hola@franca-st.com

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© FRANCA 2017  I  INDEPENDENT DESIGN STUDIO.

MEXICO CITY, MEXICO

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