SAT: Sociedad Artística del Tecnológico

The fantasy of a ballet, the theatrical of a sonata, the drama of a play… The magic of becoming immersed in another world for a couple of hours. The fascination of the performing arts. 

Performing arts fuel our emotions, unite society and transform not just the interpreter but also the scenic space, the spectator, and even the time. That’s how society lights up: through art. 

And SAT (Sociedad Artística del Tecnológico in Spanish), an art platform from Tecnológico de Monterrey University, that illuminates, a stage that radiates emotions, expressions, movements, and vibrations. A platform that brings together the performing arts with one aim: to keep them alive.

We created the SAT logo as a meeting point, like a Greek theater. From above, it’s the inside of a cultural venue where the arts live and shine. At the same time, the logo is formed by three axes in convergence: the movement of dance, the vibrations of music, and the light of theater.

Also, the logo creates a Doppler effect, a ripple full of emotions, expressions, and connections between artist-art-audience. And just like the performing arts, it illuminates. It’s not only a stage where artists express themselves and bond with the public, but a symbol filled with light. 

SAT, where the culture stays radiant, intense. Full of life.

Mexico city, Mexico

Branding I 2023

Logos_SAT
01_Billboard
02_Banner
03_Banner
05_books
06_credenciales
07_triptico
08_poster
09_Bag
10_metro
11_Tape

Selected Works

SemillaJiasuSemilla Jiasú

drtodrdrtodr

La BruHagamos Memoria

SATSociedad Artística del Tecnológico

Hagamos MemoriaHagamos Memoria

GalacticalGalactical

TierraJiasuTierra Jiasú

GreenElephantGreenElephant

KuukumKuukum

KuukumKuukum

EspeletiaEspeletia

The Local WayThe Local Way

Brain CenterBrain Center

Tec Review ResilienceTec Review Resilience

Tec Review Albert EinsteinTec Review Albert Einstein

Sr.MandelaSr.Mandela

SneakertopiaSneakertopia

Mica schoolMica school

No Te RajesNo Te Rajes

Tec SoundTec Sound

MiluuMiluu

FibrablackFibrablack

BecricketsBecrickets

Tec ReviewTec Review

Happy StepsHappy Steps

HaochiHaochi

Interior designInterior design

Castelazo & García CardenasCastelazo & García Cardenas

Red BullRed Bull

Julio de RegilJulio de Regil

ÁgoraÁgora

TomaterosTec ReviewTomateros

CuralTec Review

EntiboTec ReviewEntibo

Nomade TulumNomade Tulum

Candy LabCandy Lab

THIS IS NOT THE END, JUST THE BEGINNING OF A GREAT PROJECT

Phone: +52 (55) 5455 0568  -  (55) 6174 7496

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© FRANCA 2017  I  INDEPENDENT DESIGN STUDIO.

MEXICO CITY, MEXICO

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