Happy Steps

 

Happy Steps is a Mexican shoe brand for kids designed by María, a 13 years old talented young girl, who creates and designs unique shoes, executing the production with the collaboration of
Mexican artisans. Her creativity comes together with a very extraordinary philosophy: in the purchase of every pair of Happy Steps, María and the team behind the brand deliver shoes to
children who need them most. Our project was to design a magic world; full of colors, textures, and a lot of animals, which inspire the incredible designs of María. The logo is a typographic font that represents a handwriting stroke, with a palette of colors taken from some of her designs, with the aim to transmit the cheerful visual language that María shapes in every one of its creations. Among the visual concept, we propose a storytelling where the main copy would be: Happy Steps, walk your happiness.

Mexico city, Mexico

Branding I 2018

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Selected Works

KuukumKuukum

KuukumKuukum

EspeletiaEspeletia

The Local WayThe Local Way

Brain CenterBrain Center

Tec Review ResilienceTec Review Resilience

Tec Review Albert EinsteinTec Review Albert Einstein

Sr.MandelaSr.Mandela

SneakertopiaSneakertopia

Mica schoolMica school

No Te RajesNo Te Rajes

Tec SoundTec Sound

MiluuMiluu

FibrablackFibrablack

BecricketsBecrickets

Tec ReviewTec Review

Happy StepsHappy Steps

HaochiHaochi

Interior designInterior design

Castelazo & García CardenasCastelazo & García Cardenas

Red BullRed Bull

Julio de RegilJulio de Regil

ÁgoraÁgora

TomaterosTec ReviewTomateros

CuralTec Review

EntiboTec ReviewEntibo

Nomade TulumNomade Tulum

Candy LabCandy Lab

THIS IS NOT THE END, JUST THE BEGINNING OF A GREAT PROJECT

Phone: +52 (55) 5455 0568  -  (55) 6174 7496

Email: hola@franca-st.com

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© FRANCA 2017  I  INDEPENDENT DESIGN STUDIO.

MEXICO CITY, MEXICO

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