Happy Steps

Happy Steps is a Mexican shoe brand for kids designed by María, a 13 years old talented young girl, who creates and designs unique shoes, executing the production with the collaboration of
Mexican artisans. Her creativity comes together with a very extraordinary philosophy: in the purchase of every pair of Happy Steps, María and the team behind the brand deliver shoes to
children who need them most. Our project was to design a magic world; full of colors, textures, and a lot of animals, which inspire the incredible designs of María. The logo is a typographic font that represents a handwriting stroke, with a palette of colors taken from some of her designs, with the aim to transmit the cheerful visual language that María shapes in every one of its creations. Among the visual concept, we propose a storytelling where the main copy would be: Happy Steps, walk your happiness.

Mexico city, Mexico

Branding I 2018