Mobility is essential to student life and development at Tec de Monterrey. With this in mind, we designed a clean, modern typeface and a cohesive icon system to define the visual identity of the campus’s internal transportation network—covering bus, bike, and electric vehicle services.

We began with the logo, emphasizing the letter m, inspired by paths and movement, reflecting the dynamic journey of students across campus.

Next, we developed an icon system rooted in the same concept, creating a unified visual language that communicates connectivity, flow, and the rhythm of everyday campus life.

This identity runs consistently through every touchpoint, transforming campus mobility into an intuitive, engaging system that guides, inspires, and resonates with the student experience.

Mexico city, Mexico

Branding I 2025

THIS IS NOT THE END, JUST THE BEGINNING OF A GREAT PROJECT

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Email: hola@franca-st.com

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MEXICO CITY, MEXICO