Mobility is essential to student life and development at Tec de Monterrey. With this in mind, we designed a clean, modern typeface and a cohesive icon system to define the visual identity of the campus’s internal transportation network—covering bus, bike, and electric vehicle services.
We began with the logo, emphasizing the letter m, inspired by paths and movement, reflecting the dynamic journey of students across campus.
Next, we developed an icon system rooted in the same concept, creating a unified visual language that communicates connectivity, flow, and the rhythm of everyday campus life.
This identity runs consistently through every touchpoint, transforming campus mobility into an intuitive, engaging system that guides, inspires, and resonates with the student experience.
Mexico city, Mexico
Branding I 2025











Selected Works
MovilidadMovilidad
Flexi CountryFlexi Country
Flexi Country - DuplicateFlexi Country
Ediciones Tecnológico de MonterreyEdiciones Tecnológico de Monterrey
Semilla JiasúSemilla Jiasú
drtodrdrtodr
La BruHagamos Memoria
SATSociedad Artística del Tecnológico
Hagamos MemoriaHagamos Memoria
GalacticalGalactical
TierraJiasuTierra Jiasú
GreenElephantGreenElephant
KuukumKuukum
KuukumKuukum
EspeletiaEspeletia
The Local WayThe Local Way
Brain CenterBrain Center
Tec Review ResilienceTec Review Resilience
Tec Review Albert EinsteinTec Review Albert Einstein
Sr.MandelaSr.Mandela
SneakertopiaSneakertopia
Mica schoolMica school
No Te RajesNo Te Rajes
Tec SoundTec Sound
MiluuMiluu
FibrablackFibrablack
BecricketsBecrickets
Tec ReviewTec Review
Happy StepsHappy Steps
HaochiHaochi
Interior designInterior design
Castelazo & García CardenasCastelazo & García Cardenas
Red BullRed Bull
Julio de RegilJulio de Regil
ÁgoraÁgora
TomaterosTec ReviewTomateros
CuralTec Review
EntiboTec ReviewEntibo
Nomade TulumNomade Tulum
Candy LabCandy Lab
THIS IS NOT THE END, JUST THE BEGINNING OF A GREAT PROJECT
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© FRANCA 2017 I INDEPENDENT DESIGN STUDIO.
MEXICO CITY, MEXICO