Comer bien y bonito is a project about the pursuit of eating well and delicious. Through a series of online sessions, two foodies/chefs share their passion for cooking. They invite everyone into their home kitchens to cook together and share secrets, techniques, and flavors.
This culinary adventure expected a branding that made your mouth water, but above all, a branding that says: Go to the kitchen, it's time to cook! One of the first steps that we set was the spice of the brand: No rules, no boundaries, no boring visuals. Instead, freedom, fun, simplicity…
Our ingredients? First, a color palette that feels fresh, natural, organic. We add strokes and letters in playful typography. Nothing serious. It's kinda the way someone writes over a cookbook. Second, a logo as easy as pie! A little hand that evokes a sign of ready, a gesture of yeah, that's the stuff!
In a nutshell, this branding is about comer bien y bonito.
Mexico city, Mexico
Branding I 2021
SATSociedad Artística del Tecnológico
Hagamos MemoriaHagamos Memoria
The Local WayThe Local Way
Brain CenterBrain Center
Tec Review ResilienceTec Review Resilience
Tec Review Albert EinsteinTec Review Albert Einstein
Mica schoolMica school
No Te RajesNo Te Rajes
Tec SoundTec Sound
Tec ReviewTec Review
Happy StepsHappy Steps
Interior designInterior design
Castelazo & García CardenasCastelazo & García Cardenas
Red BullRed Bull
Julio de RegilJulio de Regil
Nomade TulumNomade Tulum
Candy LabCandy Lab