Comer bien y bonito

CBB

Comer bien y bonito is a project about the pursuit of eating well and delicious. Through a series of online sessions, two foodies/chefs share their passion for cooking. They invite everyone into their home kitchens to cook together and share secrets, techniques, and flavors.

This culinary adventure expected a branding that made your mouth water, but above all, a branding that says: Go to the kitchen, it's time to cook! One of the first steps that we set was the spice of the brand: No rules, no boundaries, no boring visuals. Instead, freedom, fun, simplicity…

Our ingredients? First, a color palette that feels fresh, natural, organic. We add strokes and letters in playful typography. Nothing serious. It's kinda the way someone writes over a cookbook. Second, a logo as easy as pie! A little hand that evokes a sign of ready, a gesture of yeah, that's the stuff!

In a nutshell, this branding is about comer bien y bonito.

Mexico city, Mexico

Branding I 2021