Biblioteca Cervantina

The Tecnológico de Monterrey is an institution built around innovation, transformation, and collective progress. Tec100 emerges as a way to articulate that vision projecting the future of the institution through a shared lens.

It begins with the future. Why? Because shaping what’s next requires stepping beyond the present. Looking 100 years ahead opens the space to rethink learning and start building it together.

100 becomes the starting point. A number that represents unity and convergence. By merging two geometric forms, it evolves into a sphere: a space where institution, community, and future coexist.

From this, the symbol transforms into a viewer, an optical system to look forward to.

The identity is grounded in collectivity: openness, dialogue, and the integration of diverse perspectives shaped by social, cultural, and economic contexts. It also reflects the paths ahead, those that continuously transform both the institution and those within it.

Tec100 is not just a mark, but a system to envision what comes next. Because the future is better when it is collective.

Mexico city, Mexico

Branding I 2025