Universal System Clinics is the key to transforming a medical center into a center of excellence powered by a cutting-edge application that simplifies and improves the operation and management of a business. Imagine a future where precision and efficiency combine with innovation and good design, making a medical center smarter.
Our job was to create an identity brand focused on the platform design. The challenge was to make functional yet friendly navigation with a theme that evoked innovation at its finest.
With that in mind, our team created a chain, a DNA string. The name of a patient, the doctor who treats them, the schedule. All chained.
The color palette was another opportunity to elicit visual impact. Blue, purple and black in vibrant tones and shadows.
Mexico city, Mexico
Branding I 2025






Selected Works
MovilidadMovilidad
uscusc
Flexi CountryFlexi Country
Flexi Country - DuplicateFlexi Country
Ediciones Tecnológico de MonterreyEdiciones Tecnológico de Monterrey
Semilla JiasúSemilla Jiasú
drtodrdrtodr
La BruHagamos Memoria
SATSociedad Artística del Tecnológico
Hagamos MemoriaHagamos Memoria
GalacticalGalactical
TierraJiasuTierra Jiasú
GreenElephantGreenElephant
KuukumKuukum
KuukumKuukum
EspeletiaEspeletia
The Local WayThe Local Way
Brain CenterBrain Center
Tec Review ResilienceTec Review Resilience
Tec Review Albert EinsteinTec Review Albert Einstein
Sr.MandelaSr.Mandela
SneakertopiaSneakertopia
Mica schoolMica school
No Te RajesNo Te Rajes
Tec SoundTec Sound
MiluuMiluu
FibrablackFibrablack
BecricketsBecrickets
Tec ReviewTec Review
Happy StepsHappy Steps
HaochiHaochi
Interior designInterior design
Castelazo & García CardenasCastelazo & García Cardenas
Red BullRed Bull
Julio de RegilJulio de Regil
ÁgoraÁgora
TomaterosTec ReviewTomateros
CuralTec Review
EntiboTec ReviewEntibo
Nomade TulumNomade Tulum
Candy LabCandy Lab
THIS IS NOT THE END, JUST THE BEGINNING OF A GREAT PROJECT
Phone: +52 (55) 5455 0568 - (55) 6174 7496
© FRANCA 2017 I INDEPENDENT DESIGN STUDIO.
MEXICO CITY, MEXICO