La Bru Cerveza Artesanal

Remember for never repeat is the motto and soul of this project: Hagamos memoria.

It's not another craft beer. La Bru is one that has bottled the magic and history of Mexico. Created in the heart of Morelia, in Michoacán state, its mission is to safeguard our cultural heritage, connect with our roots, and discover the magic of Mexico.

For this project, our job was to transform that magic into a branding that tells the story of our country: our legacy and heritage. So, we took our language, gastronomy, architecture, art expressions and techniques, and, of course, our beloved Pueblos Mágicos, and created a signature brand that reveals to the world stories filled with magic.

Now, the next question was: where do we put all these stories? On the label and on the can! So, when someone takes the bottle in their hands, they’ll be able to discover many stories about Mexican regions, for example: Cantera, a pueblito located in Michoacán where most of the buildings have been built with a pink stone called cantera. Or El Vizcaíno, a whale sanctuary in Baja California, or the Prehistoric caves of Yagul and Mitla in the central valley of Oaxaca.

Thousands of stories, one beer at the time.

Mexico city, Mexico

Branding I 2023