GreenElephant

Green Elephant is about life outdoors. With eco-friendly solutions & compostable products, make the connection with nature more naturally and efficiently.

So, our job was to build a branding based on that statement, no matter if you are an adventurer, an explorer, or a beginner. We create a branding for everyone because nature is for everyone.

The main inspiration? Elephants, of course. They move in herds, just like humans. Walk and trace paths, explore and bond together. Their behavior is smooth: one of the herd steps at the front of the group; the rest follow its lead. The bond is sealed through the trunk. And the fusion with nature happens naturally.

Hence, the logo is a wink to that bond, that dynamic. Starting with a handwritten g forming an elephant head. Next, each letter -in a bold style- is bound with the next one, just like the way elephants take other elephant's trunks.

We also create a spirited iconography. Elements of life outdoors under the same breezy character of the brand. For the color palette, we choose black and white as primary colors; green, brown and gray as backup. The tones are earthy, and we degrade them for a visual impact.

This branding reflects innovation and simplicity at the same time. But most significantly, this branding is one with nature.

Mexico city, Mexico

Branding I 2022