Semilla Jiasú

Semilla Jiasú is an extension of another Mexican brand, Tierra Jiasú -check out its branding here! With the same sustainable ideology, this brand echoes the care of the environment while caring for our health.

It’s a bakery located in Mexico State where everything is organic, sustainable, healthy. And delicious.

Coffee, pastries, honey, and other products like organic eggs and handmade mermeladas are from Tierra Jiasú's fields. So it’s a farm table at its finest.

So the branding has to be a reflection of good agriculture. With elements of the Earth: plants, roots, seeds, and the germination process; the natural origin of foods that make us good. As you can see in the main logo: a seed sprouts, grows into a tree. All this is drawn with fine and pure lines; simple, honest and clean. Just like nature itself.

Our team also created a slogan that resumes the brand's philosophy: Raíces orgánicas, origen sostenible.

The elegance and simplicity apply to the color palette too. Beige and black with a little grey for the bakery architecture.

A branding that becomes one with the earth.

Mexico city, Mexico

Branding I 2023